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Will the internet destroy the yellow pages?

If you own a local business (meaning that your business primarily services a local market), then you probably already advertise in your local phone book (or at least you’ve been approached by your local Yellow Pages company to advertise with them). The question at the forefront of many business owner’s minds today is this, “Should I keep advertising in the phone book even though many of my customers don’t use it any more?” Or, perhaps you’re just wondering if the Internet is going to eliminate the phone book altogether.

Well, the answer to that question is this—yes, the Internet is going to eliminate the printed phone directory as we have it today. However, it’s not going to happen any time in the immediate future.

Before you cancel your Yellow Pages advertising contract, or decide not to advertise in the phone book, consider the following:

The Phone Book Works Best for Local Service Based Businesses
If you sell a product or service that is available for purchase online like: books, clothes, electronics, software, or any other retail product, then you are definitely wasting your money advertising in the phone book. However, local service-based businesses, especially professional services and contracting services are still seeing great results in the Yellow Pages. These are headings like: contractors, physicians, dentists, plumbers, attorneys, auto repair, etc.

In short, if you can’t typically buy your product or service online, or if your product or service necessitates an onsite visit (in-person) with your customers, then the Yellow Pages is still an important advertising medium for your business.

Phone Book Users Are Older and Have More Money
Think about who it is that uses the phone book today—they are adults who are usually over 45 to 65 years old who own their own homes. Many of them are empty-nesters and they typically have more discretionary income than young couples who are either renting or who have just purchased their first home and have very little discretionary income. The younger prospects are more likely to be addicted to the internet, and they search Google for anything and everything they want. However, while it is true that this younger prospect might be more apt to find you online, they will typically be less likely to pay premium rates for top-notch professional services.

On the other hand, an older couple who owns their own home, as already mentioned, will be much more likely to spend thousands on: new windows, a new fence, plumbing, electrical work, etc., and they are much less likely to use Google to find a company to do business with. Think about it—they’ve been using the phone book for over 20 years when they need to find a vendor, they’re going to continue to use this “trusty old tool.” Hey, old habits die hard.

If you’re a service-based local business and you eliminate your presence in the phone book, you may very well be eliminating your chance to capture your best prospects.

Yellow Pages Prospects Are Ready to Buy Now
The Yellow Pages has always been a relatively consistent and effective form of advertising because people who use it are usually in the market to buy what you sell immediately. Think about it—people don’t pick up the phone book until they have a need or desire to buy what you sell. This is why it has worked so well in the past. These prospects are what we call the “low-hanging fruit.” They are the ones that are the easiest to pick up right now, because they are in the market NOW and want your product or service immediately. Abandoning the Yellow Pages means that you will essentially send these prospective customers to your competitors front door.

The Problem with the Yellow Pages
The reason why most local businesses don’t have more success with the Yellow Pages is because, by design, all of your competitors are in the exact same place as you are and you are all saying the same thing. Whether you’re in the Yellow Pages right now or not, I challenge you to open up the phone book, turn to any heading (preferably your heading) and look at all the ads—they all say the same thing! Guaranteed. Every ad says basically the same thing as the other ads in the same heading. They say things like:
Residential and Commercial
Highest Quality
Best Service
Honest and Ethical
Been in Business 30 years
Get’s the Job Done Right the First Time
Check for yourself—all ads in the phone book are basically the same as the others in the same heading which forces the prospects to call everybody up and ask how much you charge. If you earn their business, it will typically be the result of chance, luck, or some other detail involved in each individual sales process that caused the prospect to choose you (e.g. they had heard of you before, you had a bigger ad, they needed someone now and you were the only one who picked up the phone, etc.)

So the real problem is not with the Yellow Pages as an advertising medium—the problem is with the content of the advertisements themselves. If you want to succeed in the Yellow Pages, you have to fix the problem with your stale, outdated ad copy (i.e. the message that constitutes the content of the advertisement itself), and then support this ad with other marketing tools.

JC Marketing Consultants is the only marketing agency that has created a complete and cohesive marketing program to ensure that you dominate in the Yellow Pages and that fixes the problem described here for you. To learn how we do this, visit this page: Yellow Pages Domination.

3 Reasons Why SEO Isn't Good Enough Anymore

If you’re reading this article then you are probably already aware of the value of having your website show up on the first page of a search for the product or service that you offer. In order to show up on top, you need to have Search Engine Optimization (or SEO) done on your website.

There are literally hundreds of web companies offering SEO services, but very few know how to make SEO work for local businesses. In fact, traditional SEO services like virtually all SEO companies are offering are simply not good enough anymore.

In this short article, I’m going to explain 3 big reasons why traditional Search Engine Optimization (or SEO) does not work well for local companies. However, before I explain the 3 reasons, let’s talk for just a minute about what traditional SEO companies actually do.

What an SEO Company Actually Does
Typically, an SEO company will try to maximize your company’s position on a Search Engine’s results page, which is called a “SERP” in internet jargon. Now, the most popular and highly used search engine is Google and Google typically returns only 10 websites on page one of a search.

Now let’s say you’re a plumber and you have a website. A search engine optimization company would typically try to optimize your website for certain keyword phrases that include your city name that your prospects would be likely to use to find your service. For example, an SEO company in this case would probably try to optimize your website for the keyword phrase, “Boise plumber.”

They would accomplish this through a number of methods, but most would focus on optimizing the content of your website so that it includes your keyword phrase in all the right places and so that you have good internal linking, site header information, etc. Then they’ll work hard on creating backlinks to your website scattered all around the internet, and if they’re really good they’ll use some additional techniques to make Google think that your website is the most important one for your keyword phrase. Eventually, your website should end up somewhere near the top of the list on Google page one—remember, Google only has 10 websites displayed on page one*.

So that all sounds great right? I mean, what’s wrong with that? Don’t you want to be one of those 10 businesses on page one? Well, things change fast on the internet, and being on page one actually isn’t good enough anymore for the following 3 reasons.

3 Reasons Why SEO Isn’t Good Enough Anymore
Reason #1 — Google now gives priority to Google Places results over standard websites. Let me explain what I mean. Google introduced a new feature called Google Places where they basically created a mini information website for every business in America that they know about. They’ve probably already created it for your business. If you have a published phone number for your business, then Google has created a Google Places page for your business. (Click on the image to the right to see an example for the term “Boise Plumber”).

And guess what, when you are doing a local search for any type of local product or service—basically anything that somebody would normally purchase locally (like at your business), then Google actually returns 7 business results from Google places in front of it’s typical 10 websites for any keyword phrase. Let me give you an example.The top listed websites are not actually website listings, but listings on Google Places. You can tell it’s a Google places page because of the red placemarker on the left side. And please note, these Google places pages all appear above the typical Google results (or “organic” results) which are on the bottom.

And guess what, the top 7 businesses that show up in Google places are not necessarily the same top 7 businesses that show up in a regular Google search for the same keyword phrase.

This means that in order for SEO to be effective for local businesses, an SEO company has to actually optimize your Google Places page and not your regular website only. Most SEO companies are not optimizing Google Places pages and many of them don’t even know how to do it because the rules are different than they are with typical SEO. This is the first reason why regular SEO is not good enough for local businesses.

Reason #2 — The second reason is that highly optimized local videos also appear above regular SERP listings. This means that if there is a video on YouTube that is optimized for the Keyword phrase “boise plumber,” that video will probably appear above most of the business websites that appear on page one of a Google search. And guess what, people tend to click on videos before regular websites. Of course, this will only work if the video is highly optimized and a lot of work needs to be done to get a YouTube video to show up on page one—but it can be done (we do it for all of our clients—contact us for a few case studies and examples) and if your competitor optimizes some YouTube videos for their local business instead of spending thousands on typical SEO, then they’ll more than likely “beat you out” because studies show that a prospect is much more likely to click on a video link on YouTube than a typical website link on a Google results page. Click on the image above and to the right for an example of what this looks like in the real world.

Now it is true that people typically don’t search YouTube for local businesses. But, guess what happened in 2010—YouTube surpassed Yahoo and Bing to become the internet’s second largest search engine. That’s right, more people are searching for things on YouTube than on the other major search engines. And since Google now owns YouTube, Google has a financial incentive in promoting YouTube and the videos that are on YouTube. So the point here is this—as time goes on, Google is certain to put more emphasis on YouTube videos and therefore a highly optimized YouTube video for a local search term will more than likely beat out your company’s SEO work on your website even if your website is appearing on page one.

Reason #3 — The third reason why SEO isn’t good enough for local businesses is the most important reason of all—and the reason is this—even if you’re on page one of Google, there is no guarantee you are going to get the business, because there are still 10 to 17 other businesses on page one as well. Now this is a major problem that NO SEO company is addressing! Think about it, a search on Google for a local product or service is the online equivalent of a Yellow Pages heading. Let me explain. Let’s stick with the plumber example. If I look for a plumber in Boise in the phone book, the phone book will show me a bunch of ads from plumbers who are all in competition for my business. It’s amazing—all of these competitors are all together in the same place with their ads all vying for my attention. Since none of the ads demonstrate any quantifiable value or superiority, I naturally assume that they are all basically the same and I just call them all up and ask “How much do you charge.” Then I go with the cheapest plumber, or the one who can get to my house fastest.

See, that exact same process repeats itself online. When I search for “boise plumber” on Google, I get a bunch of competing businesses all together on one page without any one of them demonstrating to me that they offer a superior value. So, I just click on their links and start calling them up asking the same question, “How much do you charge?” Then, the business owner feels forced into a price-based competition. You see, everybody is dealing with this same problem and nobody knows how to fix it. That is nobody, except us.

At JC Marketing Domination, we specialize in the creation of strategic marketing messages—not just techniques like SEO. Our expertise is in creating a specific message using an advanced, scientifically executed marketing formula that causes your prospects and customers to come to this conclusion, “I’d have to be an absolute fool to do business with anybody else but you, regardless of price.”

Go ahead and call up as many SEO companies that you want and get quotes from them. Check out all their prices and ask them about their guarantees. In other words, do they guarantee first page placement on Google? But then ask them this killer question, “how can you help me ensure that prospects will choose my business instead of the other businesses on page one?” The answer is simple—they can’t. Then ask them this, “Can you create content for my website to help me ensure that my prospects do business with me and not with my competitors, or do you just get my business to show up the first page of Google?”

Feel free to check for yourself. What you will find is that no SEO company anywhere is offering true and effective creation of your strategic marketing content. JC Marketing Domination has pioneered this package offering and we’d be more than happy to offer it to you. But, just remember, like every other service we offer, we can only offer it for one company in any local market. So you don’t want to procrastinate. Go ahead and call us right now and we’ll discuss how we can begin a Domination Marketing based SEO program for your company today!

Or, visit our home page to get instant access to a video that explains the whole process to you.

* Some searches may return as many as 17 results (7 for Google Places and 10 organic listings)

5 Proven Internet Strategies to Increase Local Sales

It’s no secret that a paradigm shift in consumer behavior is forcing businesses to change how they market their products and services. 65 percent of consumers now go online for information before making a buying decision. Moreover, millions of new websites are being added to the internet every day.

So, how do you make the internet work cost-effectively for your local business? If you are new to the internet, we’ll give you honest and candid advice on your best options. If you are internet savvy, let us review your website and your current marketing efforts. More than likely, we can save you money and help you focus your advertising for increased return.

#1 Complete Online Video Marketing Campaigns
Currently there are over 26 BILLION videos viewed per month in the United States alone. YouTube is the #4 search engine on the internet, and it only is a search portal for user-created videos. This is the most profound paradigm shift in media distribution and advertising in the history of the internet and if you use it, you’ll be ahead of the curve. Imagine if you had the budget to run infomercials 24 hours a day, 7 days a week—you’d completely dominate your market. We’re going to show you how this is possible on a shoestring budget enabling you to build more trust and respect with your customers than ever before.

#2 Lead Capture and Automated Follow-up
Did you know that even a GREAT webpage will only convert 5% of it’s visitors into an actual sale. This means that over 95% of the traffic you are generating (and paying for) is currently going to waste. However, a webpage that is only average that offers consumers free information in exchange for their contact info gets 35%-40% conversion. Imagine being able to instantly increase your conversion rate 7-fold, and do it all with push button automation!

#3 Local Search Visibility
Did you know that 30% of all searches include a city or local term, and that even if that information isn’t included, the location of the person searching is still recorded (using the IP address)? This means that every search for any term will show those local companies that have figured out how to get listed in all of the local directories. We’ll make sure that for all of the keywords where you want your company represented, you’ll be showing up in your local area as the company of choice. If online users can’t find you online, they won’t buy from you.

#4 Social Media Marketing
The top 3 Social Media sites (Facebook, Twitter, and LinkedIn) have a combined 750 million active users. Social networks have changed the way people research and make buying decisions. When leveraged in your favor, you’ll have the opportunity to build more trust, respect, and credibility than ever before. Imagine being able to have feedback on how to improve your business and sell more on a daily basis. Imagine being able to turn every customer into a potential raving fan who will advertise for you. We make it happen, and we do it all for you.

#5 Blog Marketing
Did you know that 77% of all internet users follow one or more blogs? If you’re not capitalizing on this growing community, you’re missing out on huge business. Bloggers are passionate about sharing, and if you have one as a client and can turn them into a raving fan, they can propel your business to new heights. We’ll create and manage your video blog for you, all with push button simplicity so you can leverage this influence engine giant for your benefit.

5 Reasons Why You Don't Want A Custom Designed Website

If you’ve been wondering whether or not you should “cough up the big bucks” to have a web development company make a brand new website for your company, then please read the information below. The following “5 reasons” will save you a lot of time, money, effort, and frustration.

1. Nice-Looking Websites Are Not That Valuable
If you think you need a nice looking website, then you really don’t understand the point of a website in the first place. Unfortunately, too many business owners think that their website should be a place where somebody can find out more information about their business—like an online brochure. This is the wrong perspective. You should consider your website to be a marketing tool—that is, an educational powerhouse that actually makes you real money because it causes your prospects to draw this conclusion, “I’d have to be an absolute fool to do business with anybody else but you regardless of price.” In order to have this effect on your prospects and clients, you need to have the right content and message on your website. If you have the right content and message, then the design basically doesn’t matter—as long as the design is not terrible or distracting, your website will be effective.

2. Custom Web Designs Take Too Long To Develop
Today, the best way to get a website built quickly is to use an existing template. There are many incredible templates created on a number of different platforms like: Joomla, Wordpress, RapidWeaver, etc. that can be customized and ready to go for your business within days instead of weeks or months. Why wait for endless revisions on a custom design, when you can simply pick a nice-looking template and get started NOW? I know that some people worry that their website will look like other websites on the internet if you use a template. However, this is an illegitimate concern. The likelihood that someone looking up your business will recognize your website as being similar to another website using the same template is probably statistically less likely than being eaten by a shark. There are so many websites out there (into the millions) and furthermore, you can still customize your template to make it unique—so don’t let a custom web developer pressure you into their high priced custom designs by telling you that custom is the “only way to go” to avoid looking like other websites out there.

3. Custom Web Designs Cost Too Much Money
If you want to give away tens of thousands of dollars for no good reason to a custom web development firm so that you can have a custom web design that doesn’t make you any actual money, then go for it! It’s your money. But think about this—you can have a website that is just as aesthetically appealing as a custom design for 50% to 75% less by simply using a template. Remember, it’s the content on the website that matters a thousand times more than the design.

4. Custom Websites Cannot Be Easily Changed
If you use a template-based website, you can usually make complete changes to the look-and-feel of your entire website in a day or two (in some cases it can be done in a matter of seconds). That’s right, a few clicks and you have a completely new website! This can be done quickly and inexpensively if your website is starting to look dated, or if you just want a new design. With a custom website, you’re going to have to start from scratch and spend tens of thousands of dollars again.

5. Web Designers Don’t Know How To Create Valuable Content
There is a big problem in the web design industry that is not really being addressed though it is easily explained and understood. Here it is—web designers are not marketing consultants or copywriters and they usually have no idea how to create or help you create good content that actually generates sales for you. On the flip side, a good marketing consultant or copywriter who does know how to create good content and craft powerful strategic marketing messages usually has no idea how to design a nice looking website. So, you end up with one of the following: a nice looking website with worthless content, or a website with great content and a strong marketing message that looks like garbage. It’s a real problem. The best way to solve this problem is to work with an agency that has both the web designers who can quickly modify and customize existing templates and marketing consultants in house who both share the same vision for your company’s website. This way, they can both focus on their individual and unique competencies, as long as they both are looking to create a website with the purpose of being used as an effective marketing tool, and not just a fancy online brochure.

3 Things You Should Never Say In Your Advertising

Click here to request your FREE Marketing Leverage Analysis.
There are certain phrases that, if used in your advertising, will guarantee that your advertising results will be terrible and yes—I do guarantee that you are using them in your ads right now. But before I tell you what they are, I want you to get the phone book right now and open the phone book up to your ad. If you don’t have an ad in the phone book, then get your brochure, your newspaper ad, your website, or any other advertisement or marketing piece that you use, because I’m going to give you 3 evaluations in just a second so you can see if your ad passes or fails.
Okay, so you should have your ad ready now. But before I give you the evaluations, let me ask you a simple but important question. Do you always feel forced into a price-competitive situation in your industry? Do you feel like your customers only care about price? Are you always cutting your profits so that you can match a competitor’s price? If so, pay close attention to what I’m about to show you because I’m about to explain the biggest reason for that problem.

So here’s the deal, the 3 Forbidden Phrases that you should never use in advertising are phrases or statements that include platitudes. Now, let me give you the definition of a platitude. A platitude is defined as “words or phrases that are drearily commonplace and predictable that lack power to evoke interest through overuse or repetition, that nevertheless are stated as though they were original or significant.”

These are words and phrases like: highest quality, biggest selection, largest inventory, best service, been in business since 1776 BC, family owned, gets the job done right the first time, fast, residential and commercial, free estimates, locally owned and operated, #1 in satisfaction, we’re better, why pay more, lowest prices, we care, conveniently located, professional, experienced, affordable, board certified, accredited, we’re different, advanced techniques, call today, dependable, etc. Do you get the point yet?

Now look, I’m not saying that you shouldn’t actually be these kinds of things, but I am saying that they are all platitudes. Every one of those statements and phrases are drearily commonplace and predictable, they lack power to evoke interest through overuse or repetition, and they were nevertheless stated as though they were original or significant. They’re all platitudes, my friend. And, I’m going to make you two guarantees about these platitudes right now. The first guarantee is this:
I guarantee you are using platitudes just like these in all of your advertisements right now—especially if you advertise in the Yellow Pages. Here in the Treasure Valley, I’ve looked through all of these books myself and there is not one ad yet that passes the 3 evaluations I’m about to give you.
The second guarantee is this—using these platitudes in your advertisements has made your advertising results dismal for as long as you’ve used them. This means you’ve left an untold sum of money on the table—money that you could have had in the bank account already if you would have applied the principles I’m about to teach you.

Now, I understand that you may have been running ads like this for 10, 20, or 30 years—even longer than that—and have been getting what most people would consider pretty good results that whole time. But what if I could show you that you could have got even better results? It’s true—better results are possible and even inevitable when you eliminate platitudes. You see, there is a historical reason that I don’t have time to explain in this video, (it has to do with the invention of the television and the history of advertising) and it explains exactly why everybody uses platitudes in their advertising. And by everybody, I mean everybody, including you and your competitors. What this means is that there is a huge market opportunity for the first company in your industry to fix this problem. I’ll explain more about fixing this problem in just a second, but first let me give you the 3 evaluations. Okay, are you ready? Here we go…

Platitude Evaluation #1 – Well I would hope so.
I want you to take a look at any claim you’ve made in your ad and ask yourself if a customer or prospect, could or would automatically respond with the statement, “Well I would hope so.” For example here’s an ad for a plumber that says “Plumbing Service and Repair.” Well I would hope so, you are a plumber right? This one says, they are “licensed, bonded and insured,” and that they “fix faucets and fixtures, water heaters, tubs and showers, etc.” Well I would hope so. You’re a plumber. What else would you do? I mean, it’s so painfully obvious that it’s ridiculous. Or how about this one that says “committed to honest, ethical service.” Well I would hope so! What else would you expect them to say? Hey we’re lousy, we’ll show up late, make your house dirty, expose our backsides to your kids and wife, and make sure that the problem that we fixed will break again a few weeks after we fix it. Of course not! Everybody is going to say great things about themselves if they can get away with it.

So what about your ad? How did you do? Do you have any of these painfully obvious statements that would cause someone to say, well I would hope so? Be honest with yourself and check. Okay, on to the second evaluation:

Platitude Evaluation #2 – Who else can say that?
Pay close attention to this one, because the question is not who else can do what you do, but who else can say what you say. The answer is usually anyone and everyone. Here’s a painter who says that he’s “Idaho’s best.” Who else can say that? Now this guy might actually be the best in Idaho and the best in the entire universe for all I know, but do you actually believe it just because he said it? Who else can say that? Can’t the guy on the next page who says “where integrity and quality meet” also say that he’s Idaho’s best? Of course he can. Or this painter who says that “every job is a work of art.” Who else can say that? Again, anybody and everybody can say it. That’s who. See, these statements are drearily predictable and commonplace and they lack power to evoke interest. And you know what, they were nevertheless stated as though they were original or significant. Now look at your ad. Read a few lines and then ask yourself this, “who else can say that?” If one of your competitors can say it, you failed this evaluation.

One of the most common platitudes here is to tell us how long you’ve been in business. Everybody thinks it matters, but I promise you it doesn’t. Here’s an illustration—how about this Chiropractor who thinks you should visit his practice because he’s been a Chiropractor for over 29 years. Who else can say that? Well, how about this competitor here who has been serving for over 30 years. See what I mean?

To take this one step further, let’s move on to the last evaluation which might hurt the most…

Platitude Evaluation #3 – The Cross Out Write-In Test
For this evaluation, I’m going to have you cross out the name of your company in your advertisement and then write in the name of your competitor. Now tell me this, is the ad still valid? If so, you’ve just failed the test. For example, take a look at this attorney’s ad. Let’s cross out Mahoney Law and put in Jones and Swartz. See, the ad is still valid. Or how about Kormanik, Hallam, and Sneed. See, the ad still works. These attorneys have all failed when it comes to marketing their practices. They might all be great or they might be terrible, but I can’t tell from their ads—it looks to me like they’re all the same. Or how about this auto repair shop, Aer Auto Repair, where they offer Honest, Quality repair and they have the latest technology and diagnostic equipment. Then they have a laundry list of services that they offer and an incredible 24,000 miles or 24 month warranty. Amazing! But right next to this ad is Meridian Automotive who says that they’ll “take care of you,” and they include their own laundry list of services that is nearly identical to the one we just saw, but get this—they have a 25 month, 25,000 mile warranty. Do you all get it? These ads all fail. Even though their warranties differ by 1 month and 1,000 miles, they are still basically the same so they don’t pass the cross out write in test. I can give you hundreds of other examples in these phone books for insurance companies who can give you “fast easy quotes” or dentists who offer “complete dental care” or landscape contractors who “cut to perfection,” but the bottom line is that none of these ads pass the cross out, write-in test or the other platitude evaluations. What about you? Cross out your name in your ad and write in the name of your closest competitor. Go ahead and do it right now. Now tell me, is the ad still valid? I mean really. I don’t care if you absolutely know that you have higher quality than your competitor because your competitor can still say that they have higher quality than you even if it’s not true. Another way to illustrate this is to do it in reverse. Cross out your competitors name on their ad and write your name in there. See, the ad is still valid, isn’t it? Bad news, my friend, you failed the test.

These 3 evaluations come straight out of marketing guru Rich Harshaws groundbreaking book, Monopolize Your Marketplace. I’ve been personally trained by Diego Rodriguez who is a genius marketer from Boise,Idaho and we have incorporated his revolutionary techniques , that that He has learned and mastered from some of the well known experts in the field of marketing like Mr. Rich Harshaws.We call them the “new rules of marketing” which is a unique and exclusive Marketing Program.

When we implement The JC Marketing Domination Program into your business, one of the first things we do is remove all of the platitudes from your existing advertising. We innovate your company, and create specific and strategic marketing headlines, messages, and campaigns that absolutely separate you from your competitors and cause your prospects and customers to draw this simple conclusion, “I’d have to be an absolute fool to do business with anybody else but you, regardless of price.” We even have a specific marketing evaluation form that looks like this that guarantees that you’ll never put out another dismal ad with platitudes that gets lackluster results.

You see, platitudes cause your marketplace to assume that you and your competitors are all the same. That might not be true. You might have the best business of its kind in your industry, but since your ads and your competitor’s ads all use platitudes, then the marketplace can’t tell who actually offers the best value, so they call you up and ask you the same question that you’re probably really sick of hearing, which is “How much do you charge?” My fellow businessman, it doesn’t have to be that way!!!.

Call my office right now and I’ll set up a FREE, no pressure, no obligation consultation with you (it will be a true consultation and not a sales call) where we analyze for you exactly where you are in your marketplace, how much marketing leverage there is available for your company, what the term “comprehensive marketing synergy” means and exactly what specific techniques you can implement to maximize your marketshare within one year.

But, you need to call now, because we can only work with one company in your industry in your local market. This means that if your competitor calls us first, we simply will not be able to work with you in the future.